Privacy Policy
Effective date: 20 October 2026 · Applies to the mobile games published by mobCrown Studio, including Hero Wall: Idle Castle Defense.
This Privacy Policy explains what information we and our partners collect when you play our games, how it is used, and the choices you have. If you do not agree with this policy, please do not use our games.
1. Who we are
The games are published by MOBCROWN STUDIO BİLİŞİM SANAYİ VE TİCARET LİMİTED ŞİRKETİ ("mobCrown Studio", "we", "us"), Denizli, Türkiye. We are the data controller for the information described below.
Contact: dev@mobcrown.com
2. Information we collect
Our games do not require an account, and we do not ask for your name, email address, phone number, contacts, photos or precise location. We collect the following automatically:
- Device and app information: device model, operating system and version, language, country/region (derived from IP address), app version, and technical identifiers such as an install ID generated by the game, the IDFV (iOS), the App Set ID (Android) and the IP address.
- Advertising identifiers: the Google Advertising ID (Android) and, only if you allow it in the iOS tracking prompt, the IDFA (iOS).
- Gameplay and usage data: levels played and completed, in-game progress and economy events, sessions, screens visited, and how you interact with in-game offers and ads.
- Purchase information: which in-app products you bought, price, currency and the store transaction ID. Payments are processed by Apple or Google; we never receive your card or bank details.
- Diagnostics: crash reports, error logs and performance data.
- Advertising data: ad requests, impressions, clicks and ad revenue, collected by our advertising partners.
3. How we use information
- To run the game, save your progress on your device, and restore purchases.
- To process and verify in-app purchases and prevent fraud.
- To show ads, including rewarded ads you choose to watch, and to measure their performance.
- To understand how players use the game, balance difficulty, fix crashes and improve the game.
- To measure the effectiveness of our own marketing campaigns (for example, which ad brought you to the game).
- To comply with legal obligations.
We do not sell your personal information for money. Some of the sharing with advertising partners described below may be considered a "sale" or "sharing" under certain laws (for example in California); see section 8 for how to opt out.
4. Partners that process data
We use the following service providers. Each processes data under its own privacy policy:
| Partner | Purpose | Privacy policy |
|---|---|---|
| Google Firebase (Analytics, Crashlytics, Remote Config) | Analytics, crash reporting, remote game settings | firebase.google.com/support/privacy |
| Adjust | Install attribution and campaign measurement | adjust.com/terms/privacy-policy |
| Adapty | In-app purchase processing, validation and analytics | adapty.io/privacy |
| Unity LevelPlay (ironSource) and Unity Ads | Ad mediation and ads | unity.com/legal/game-player-and-app-user-privacy-policy |
| Google AdMob | Ads | policies.google.com/privacy |
| Pangle (Bytedance) | Ads | pangleglobal.com/privacy/enduser-en |
| Liftoff Monetize (Vungle) | Ads | liftoff.io/privacy-policy |
| Apple App Store / Google Play | Distribution and payments | apple.com/legal/privacy · policies.google.com/privacy |
We may add or replace partners as the game develops; this page will be updated when we do. We may also disclose information if required by law, or as part of a merger or acquisition of our business.
5. Advertising and tracking choices
- iOS: on first launch the game asks for permission to track. If you choose "Ask App Not to Track", the IDFA is not shared and ads will be less personalised. You can change this anytime in Settings › Privacy & Security › Tracking.
- Android: you can reset or delete your Advertising ID, or opt out of personalised ads, in Settings › Google › Ads (or Settings › Privacy › Ads).
- Rewarded ads are always optional. Purchasing the "No Ads" product removes interstitial ads.
6. Children
Our games are intended for a general audience and are not directed to children under 13 (or the minimum age required in your country). We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.
7. Data retention and security
Game progress is stored on your device. Analytics, attribution and purchase records are kept by us and our partners for as long as needed for the purposes above (typically up to 26 months for analytics, and longer where required for tax and accounting records), then deleted or anonymised. We use reasonable technical and organisational measures to protect information, but no system is completely secure.
8. Your rights
Depending on where you live (for example under Turkey's KVKK, the EU/UK GDPR or California's CCPA/CPRA), you may have the right to access, correct, delete or receive a copy of your personal data, to object to or restrict certain processing, to opt out of the sale or sharing of personal data or targeted advertising, and to withdraw consent. Because we do not use accounts, please include your install ID (shown in the game under Settings) or describe your device when you contact us, so we can find your data. Send requests to dev@mobcrown.com. You may also lodge a complaint with your local data protection authority (in Türkiye: Kişisel Verileri Koruma Kurumu).
9. International transfers
Our partners may process data in countries outside your own, including the United States and the European Union. Where required, transfers are protected by appropriate safeguards such as standard contractual clauses.
10. Changes to this policy
We may update this policy from time to time. The effective date at the top shows when it was last changed. Significant changes will be announced in the game or on this page.
11. Contact
MOBCROWN STUDIO BİLİŞİM SANAYİ VE TİCARET LİMİTED ŞİRKETİ, Denizli, Türkiye · dev@mobcrown.com